Last week NHK, Japan's licence-fee funded BBC equivalent, flew to the UK to transmit five hours of London-centric live broadcasting. I know this because Sir Paul Smith tells me half an hour of it was dedicated to him showing the camera crew around our snazzy new Velodrome.Buy wholesale new louisvuittonborse products on TradeTang. It's fair to say Olympics mania has kicked off.
Stella McCartney was right last week when she said "that flag is going to be seen everywhere". We need to be a bit savvy about marketing our Britishness over the next five months. We don't want to flog That Flag to death.
But maybe we already have. Way before the Cool Britannia car-crash of the late Nineties, British brands were milking their Britishness - whatever that elusive quality might be - on an industrial scale. Actually, the industrial scale in the UK more or less ground to a halt on account of all those brands discovering that while their British spirit was alive and kicking, UK manufacturing had become increasingly unviable.
Paul Smith to be honoured at British Fashion Awards
By the way, when I say Britishness is an elusive quality, I am simply extrapolating from numerous historians who seem to have found it so tricky to pin down Britishness that they've been forced to sign lucrative publishing deals in order to explore the concept further.
Ask any market stall trader or, for that matter, upscale brands for a definition and they don't have any problems defining a quintessentially British product. All it takes is a Union flag, a picture of the Queen, a tartan trim, Kate Moss, something that vaguely resembles a Barbour and you've nailed it.
And that's where the rot's setting in. As McCartney correctly surmises, that red, white and blue ensign will be seared on to our retinas by August. One gazillion tins of shortbread will have been sold by that sacred British institution, Harrods of Qatar. Shops with names such as Highland Mist and Lady Hurley of Cotswoldshire will have been stripped of Scottish cashmere and floral tea services. The cupboard of British clichés will have been picked bare. And everyone will feel just a little bit cheated.
Mencyclopaedia: Paul Smith
Wouldn't it be so much better if brands could dig a little deeper into their heritage (even if does only date back to 1994) and think more laterally about what Britishness means? They might even discover they've got something unique and authentic.
Sir Paul Smith,Burglar walks away with goodchloehandbags from Summit home. generally considered one of the most British of British designers, and certainly the most successful, says he never set out to trade on his Britishness. That may be because when his business began to take off in the Seventies, Britishness meant Robin Reliants,The following are some of the steps included in buying louisvuittonleatherhandbags. three-day weeks and Confessions of a Window Cleaner.
It was the rest of the world, piecing together his quirky sense of humour, snappy Savile-Row-quality-meets-Carnaby-Street-swagger tailoring, offbeat colour sense, eccentric humour and charming persistence, that defined him as the soul of Britishness. And very lucrative this soul has turned out to be, which is why so many other brands have tried to follow him.
The sobering aspect to this is that Sir Paul says that when he recently asked some Far Eastern business partners whether, after all this time, they now regarded British Heritage as a hallmark akin to say French Luxury or Italian Leather, they smiled politely and said they saw it as a fashion trend, which they gave another five years. We really do need to start being clever. In the meantime, here are five British style signifiers that, in the words of Sir Tom The Voice Jones, we need to own. And none of them is a Union flag.
1 Knitwear It's not exclusively a British commodity. But look what happens when Italians buy up olde UK labels such as Ballantyne. They don't just pink it and shrink it, they bling it and sling it - down the plughole. We do Aran. We know Cable. Fairisles R Us. No one does it better. Or they shouldn't. Ditto layers, tweeds and waxed jackets. But let's make sure we do them in fashionable colours, not just shades of slime or cowpat - or red, white and blue.
2 Catalogues featuring unfeasibly sunny vignettes and colourful beachhuts are so old school. Let's do some grey-sky thinking and big up the true shiveriness of the British beach experience. Let invention blossom. The furkini (fake obviously, we're a nation of animal lovers) could become as evocative a British symbol as the trench-coat.
3 Freckles We may have to fight the CanAdians over this, but freckles on a pale model are as British as acorns.High-End miumiuhandbags at Convenient Locations . Especially when placed alongside a heavily air-brushed Revlon ad.
4 Sulky teenagers Americans have smiley Miley Cyrus. The French don't have teens but a strange breed of eerily sophisticated mini-30 year olds. We have Edie Campbell's gimlet glint and curled lip. They're what give our trenches and tweeds edge.
5 Savile Row Why the nation that invented tailoring ever wears anything else is a mystery. Ban tracksuits and annex khaki.Buy these lancelhandbags2012 on line. It really works for us, even in winter. Let's hide it from everyone else. They can have mustard and yellow instead.
Stella McCartney was right last week when she said "that flag is going to be seen everywhere". We need to be a bit savvy about marketing our Britishness over the next five months. We don't want to flog That Flag to death.
But maybe we already have. Way before the Cool Britannia car-crash of the late Nineties, British brands were milking their Britishness - whatever that elusive quality might be - on an industrial scale. Actually, the industrial scale in the UK more or less ground to a halt on account of all those brands discovering that while their British spirit was alive and kicking, UK manufacturing had become increasingly unviable.
Paul Smith to be honoured at British Fashion Awards
By the way, when I say Britishness is an elusive quality, I am simply extrapolating from numerous historians who seem to have found it so tricky to pin down Britishness that they've been forced to sign lucrative publishing deals in order to explore the concept further.
Ask any market stall trader or, for that matter, upscale brands for a definition and they don't have any problems defining a quintessentially British product. All it takes is a Union flag, a picture of the Queen, a tartan trim, Kate Moss, something that vaguely resembles a Barbour and you've nailed it.
And that's where the rot's setting in. As McCartney correctly surmises, that red, white and blue ensign will be seared on to our retinas by August. One gazillion tins of shortbread will have been sold by that sacred British institution, Harrods of Qatar. Shops with names such as Highland Mist and Lady Hurley of Cotswoldshire will have been stripped of Scottish cashmere and floral tea services. The cupboard of British clichés will have been picked bare. And everyone will feel just a little bit cheated.
Mencyclopaedia: Paul Smith
Wouldn't it be so much better if brands could dig a little deeper into their heritage (even if does only date back to 1994) and think more laterally about what Britishness means? They might even discover they've got something unique and authentic.
Sir Paul Smith,Burglar walks away with goodchloehandbags from Summit home. generally considered one of the most British of British designers, and certainly the most successful, says he never set out to trade on his Britishness. That may be because when his business began to take off in the Seventies, Britishness meant Robin Reliants,The following are some of the steps included in buying louisvuittonleatherhandbags. three-day weeks and Confessions of a Window Cleaner.
It was the rest of the world, piecing together his quirky sense of humour, snappy Savile-Row-quality-meets-Carnaby-Street-swagger tailoring, offbeat colour sense, eccentric humour and charming persistence, that defined him as the soul of Britishness. And very lucrative this soul has turned out to be, which is why so many other brands have tried to follow him.
The sobering aspect to this is that Sir Paul says that when he recently asked some Far Eastern business partners whether, after all this time, they now regarded British Heritage as a hallmark akin to say French Luxury or Italian Leather, they smiled politely and said they saw it as a fashion trend, which they gave another five years. We really do need to start being clever. In the meantime, here are five British style signifiers that, in the words of Sir Tom The Voice Jones, we need to own. And none of them is a Union flag.
1 Knitwear It's not exclusively a British commodity. But look what happens when Italians buy up olde UK labels such as Ballantyne. They don't just pink it and shrink it, they bling it and sling it - down the plughole. We do Aran. We know Cable. Fairisles R Us. No one does it better. Or they shouldn't. Ditto layers, tweeds and waxed jackets. But let's make sure we do them in fashionable colours, not just shades of slime or cowpat - or red, white and blue.
2 Catalogues featuring unfeasibly sunny vignettes and colourful beachhuts are so old school. Let's do some grey-sky thinking and big up the true shiveriness of the British beach experience. Let invention blossom. The furkini (fake obviously, we're a nation of animal lovers) could become as evocative a British symbol as the trench-coat.
3 Freckles We may have to fight the CanAdians over this, but freckles on a pale model are as British as acorns.High-End miumiuhandbags at Convenient Locations . Especially when placed alongside a heavily air-brushed Revlon ad.
4 Sulky teenagers Americans have smiley Miley Cyrus. The French don't have teens but a strange breed of eerily sophisticated mini-30 year olds. We have Edie Campbell's gimlet glint and curled lip. They're what give our trenches and tweeds edge.
5 Savile Row Why the nation that invented tailoring ever wears anything else is a mystery. Ban tracksuits and annex khaki.Buy these lancelhandbags2012 on line. It really works for us, even in winter. Let's hide it from everyone else. They can have mustard and yellow instead.