Most consumer retail brands may have been battered by an economy in which said consumers are increasingly stingy with their money,replicaomegawatches at discounted prices including IWC pilot & Portofino watches. but luxury brands have continued to make headway. While luxury products are not completely immune to an economic downturn, they have certainly weathered the storm better than most. That's because these are the brands that appeal to the upper echelon consumer who recognizes quality and is willing to pay for it.
But even in the luxury category, there are winners and losers, relatively speaking, which is something the Luxury Institute, a global research and CRM consulting company, studies quite carefully. The Luxury Institute analyzed more than five years of data from its surveys on dozens of luxury goods and services categories in an effort to identify "best practitioners" that have consistently scored above their competitors.
In handbags, a leading luxury category, the Institute found that "one brand stood alone in owning several critical metrics for brand vibrancy five years in a row." That brand is Coach.
According to the Luxury Institute, Coach has achieved an unprecedented position with affluent women in the United States with its average 73 percent brand familiarity — the highest by far of any brand in the category. That awareness has translated into brand preference as well: 25 percent of affluent consumers surveyed purchased a Coach handbag in the last 12 months, and 25 percent say they intend to purchase Coach as their next handbag. The next highest rated brand, according to the Institute, had a purchase rate of just 6 percent.
In addition, Coach is the brand that most wealthy women have been willing to recommend to their friends and family for three out of five years. It has been ranked within the top three most recommended brands. The American company is rated as having the best customer service of any premium handbag manufacturer, outperforming its two closest rival European competitors (Gucci and Louis Vuitton) three to one.
How does a company like Coach exhibit such superiority in a category that has become commoditized? It's all about offering a positive consumer experience,Ways to Go for Burberry Designer cheapcanadagoose. says Luxury Institute CEO Milton Pedraza. "In a world where design, quality and craftsmanship are often imitated, brands will live or die based on more than just great products and services. With its customer-centric culture, as measured by independent wealthy consumer feedback, Coach is well positioned to thrive in a global marketplace where the human values and integrity of the brand matter most."
Indeed, one look at the Coach website and the luxury shopper will be dazzled with a plethora of products in every conceivable style and color,Learn more about Largest Discount canadagoosejackets, demonstrated via some pretty snappy animation for the holidays.You can find all the vuittonhandbags you need here.The Best rolexshop for Spring. In fact, consumers can even create their own animation on the site. This is certainly a far cry from the stodginess that one might expect from Coach, and undoubtedly part of its contemporary appeal.
But even in the luxury category, there are winners and losers, relatively speaking, which is something the Luxury Institute, a global research and CRM consulting company, studies quite carefully. The Luxury Institute analyzed more than five years of data from its surveys on dozens of luxury goods and services categories in an effort to identify "best practitioners" that have consistently scored above their competitors.
In handbags, a leading luxury category, the Institute found that "one brand stood alone in owning several critical metrics for brand vibrancy five years in a row." That brand is Coach.
According to the Luxury Institute, Coach has achieved an unprecedented position with affluent women in the United States with its average 73 percent brand familiarity — the highest by far of any brand in the category. That awareness has translated into brand preference as well: 25 percent of affluent consumers surveyed purchased a Coach handbag in the last 12 months, and 25 percent say they intend to purchase Coach as their next handbag. The next highest rated brand, according to the Institute, had a purchase rate of just 6 percent.
In addition, Coach is the brand that most wealthy women have been willing to recommend to their friends and family for three out of five years. It has been ranked within the top three most recommended brands. The American company is rated as having the best customer service of any premium handbag manufacturer, outperforming its two closest rival European competitors (Gucci and Louis Vuitton) three to one.
How does a company like Coach exhibit such superiority in a category that has become commoditized? It's all about offering a positive consumer experience,Ways to Go for Burberry Designer cheapcanadagoose. says Luxury Institute CEO Milton Pedraza. "In a world where design, quality and craftsmanship are often imitated, brands will live or die based on more than just great products and services. With its customer-centric culture, as measured by independent wealthy consumer feedback, Coach is well positioned to thrive in a global marketplace where the human values and integrity of the brand matter most."
Indeed, one look at the Coach website and the luxury shopper will be dazzled with a plethora of products in every conceivable style and color,Learn more about Largest Discount canadagoosejackets, demonstrated via some pretty snappy animation for the holidays.You can find all the vuittonhandbags you need here.The Best rolexshop for Spring. In fact, consumers can even create their own animation on the site. This is certainly a far cry from the stodginess that one might expect from Coach, and undoubtedly part of its contemporary appeal.
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